Marketing = Future Sales

For anyone who is directly responsible for increasing sales or customer count, you know how frustrating it can be when you don’t see an immediate response.

If we step back and wear the hat of a consumer, it’s easy to see why we are frustrated. We are used to having everything happen at warped speed – e-mail, text messaging, cell phones, drive-thru lanes at a restaurant, ATM machines, and the list goes on and on. We experience instant gratification on a daily basis. So it’s easy to see why we get frustrated when sales don’t increase at the rate we are accustomed to.

That’s when I have to remind myself that marketing
equals future sales.
A cold call to a prospect may lead to new business presentation.
From there, it will lead to a proposal and then maybe
the potential client will want to do business with my company.
On average, it can take 3 months or longer to “seal the deal”.
In a fast-paced society, 3 months feels like eternity.

The seeds that we plant today will yield a crop in 3 months.

As you continue on your journey as an advocate of local store marketing, remember to have faith that your efforts today will yield sales in a few months. And continue to plant seeds each week and you will have a full crop all year long.

Keep at it – it will be worth it!