If we step back and wear the hat of a consumer, it’s easy to see why we are frustrated. We are used to having everything happen at warped speed – e-mail, text messaging, cell phones, drive-thru lanes at a restaurant, ATM machines, and the list goes on and on. We experience instant gratification on a daily basis. So it’s easy to see why we get frustrated when sales don’t increase at the rate we are accustomed to.
That’s when I have to remind myself that marketing
equals future sales.
A cold call to a prospect may lead to new business presentation.
From there, it will lead to a proposal and then maybe
the potential client will want to do business with my company.
On average, it can take 3 months or longer to “seal the deal”.
In a fast-paced society, 3 months feels like eternity.
The seeds that we plant today will yield a crop in 3 months.
As you continue on your journey as an advocate of local store marketing, remember to have faith that your efforts today will yield sales in a few months. And continue to plant seeds each week and you will have a full crop all year long.
Keep at it – it will be worth it!
