You’ve probably been hearing about on-line micro communities. If not, then by definition a micro community is a community of bloggers, doers, thinkers who share a common interest. And you will find active on-line discussions amongst micro communities.
For example, maybe your chef is passionate about using aged balsamic vinegar – uses it, talks about it, enjoys shopping for it, and loves to find people who can appreciate the taste of it. Believe it or not, there are micro communities who are passionate about aged balsamic vinegar. They are out there -- I just Googled it and a number of postings appear. So as a savvy marketer, you can find these groups, tell your chef about it so he or she can start dialogue. And the rest is history.
To learn more, see Seth Godin and others talk about this topic. Here's the link: http://www.openforum.com/dtw/video_multi_whatiscrowdsourcing.html
For example, maybe your chef is passionate about using aged balsamic vinegar – uses it, talks about it, enjoys shopping for it, and loves to find people who can appreciate the taste of it. Believe it or not, there are micro communities who are passionate about aged balsamic vinegar. They are out there -- I just Googled it and a number of postings appear. So as a savvy marketer, you can find these groups, tell your chef about it so he or she can start dialogue. And the rest is history.
To learn more, see Seth Godin and others talk about this topic. Here's the link: http://www.openforum.com/dtw/video_multi_whatiscrowdsourcing.html
