Chevy is 'takin' it to the streets"...literally

A dear friend of mine, who is a local store marketing genius for a national restaurant brand, shared the following story. I had to pass it along to illustrate this integrated product launch.

Here is the story (paraphrased by the author):
While traveling for business in California, a gentleman was accosted by a street team of kids giving him a free shirt that read "whatis230.com. He asked the team what it meant. They said they didn't know either, but to check out the website on August 12.
Check out the link below for the answer to "whatis230.com".

This industry, that once relied upon huge TV budgets, is weaving an LSM-styled approach into a national campaign.

Thank you my friend for sharing this story!

http://www.chevrolet.com/pages/open/default/future/volt.do?cid=Whatis230_2009-08-11

All Things Chocolate at Avalon Restaurant

Avalon Restaurant, in Scottsdale, Arizona invites you to a sweet tasting and wine pairing.

Executive Chef Travis Watson will lead you through a three-course chocolate and wine pairing on Friday, August 21 beginning at 8:30 PM. The chocolate and wine pairing will focus on the making, molding and tempering of chocolate. Chef will also reveal the processes pastry chefs use to prepare the finest chocolates and pastries, and how to choose the right chocolate. But mostly, this class is an excuse for chocolate lovers to get together and share some great desserts and wine.

First Course: White Chocolate Petit Four
Second Course: Milk Chocolate Truffles
Third Course: Dark Chocolate Plated Desert

To make your reservation, please call (480) 656-0010. Fee is $23 per person plus tax and gratuity. This exclusive event is limited to 25 guests.