Say it isn’t so! It looks like Chef Ramsey’s Kitchen Nightmares showed its last episode in December. Ugh! For someone who doesn’t watch much television, I am bummed that it won’t be airing. Because that was “good TV”!
And the best part – Chef Ramsey always had a local store marketing component. Thanks Chef for showing the world that marketing your restaurant can be as simple as hosting a tasting event in the parking lot (remember the episode where a restaurateur sampled his famous meatballs to passersby).
If you want to see past episodes of Kitchen Nightmares visit: http://www.fox.com/kitchennightmares/
Local Store Marketing is not about glitzy ad campaigns, or big television budgets. It’s about reaching out (literally) to people who live or work right around your restaurant. And yes, sampling is one simple tactic that will help you introduce yourselves to prospects.
Look at Mrs. Fields Cookies – a company that was built on sampling. In 1977, Debbie Fields, founder, opened her first store. By noon on opening day, she hadn’t had any customers. So she filled a tray, went out, and gave passers-by samples of her cookies. It wasn’t long before people started to pour into the store and buy. Today, her stores use the same sampling technique – people walking by are invited in to sample free cookies. Who could possibly resist?!
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