Give local employees an extra bonus on payday

Employees working at a corporation near your restaurant are a primary target for building sales. How do you market to them when they are at work?
The one peice of documentation you know they will see is their paycheck. Connect with them personally by offering a special offer placed in their paycheck envelope. Here is how to get this program up and running:

1. Contact the accounting or payroll department. The best case scenario would be to have your offer inserted at least one time per quarter.


2. If paycheck stuffers are not an option, consider sampling to employees on site. Your food is the best marketing tool there is!


3. Flyers in employees mailboxes.


4. Ask if there is an employee communication peice - maybe an online newsletter or something that is sent out. Find out if you could write an article or place ad.


5. Can't get in the front door due to security or front desk person who is unwillig to work with you? Ask your loyal customers if they could take flyers back to their office and insert in everyone's mailbox for you. Buy them lunch as a thank you.

Focus on reaching 15 companies each quarter with 50 employees (or more). That's reaching 3,000 potential customers a year.

Once you see a new face (with the coupon or offer) invite them to join you on Twitter, Facebook, Linked In, read your blog, etc. Begin to build a lasting and profitable relationship.